Guelph, Ontario
Hiring for paid media or marketing?
I manage paid campaigns, build tools that turn three-hour jobs into ten-minute reviews, and put them in other campaign managers' hands.
Campaign management, practical automation, and team leadership.
Paid media, with the thinking behind it.
Getting the right people on the phone.
An Ontario legal practice was getting calls from people trying to reach the tribunal. I rebuilt Search around people looking to hire representation.
- 01The problemCallers were looking for the Landlord and Tenant Board.
- 02The diagnosisSearching for information and hiring representation were being treated as the same intent.
- 03The changeA focused Search campaign, clearer ad copy, and exclusions for government and information searches.
CA$23.46 per lead
One anonymous Ontario legal services account, measured over a 90-day period.
See the campaign rebuildCampaigns, systems, and the work behind them.
Four projects showing how I improve campaign decisions, build useful tools, and put them to work.
Getting the right people on the phone
A Search rebuild for an Ontario legal practice, focused on people looking to hire representation.
- leads
- 79
- measurement period
- 90 days
- per lead
- CA$23.46
Campaign changes, from hours to minutes
Two Python tools turn my campaign rules into proposed changes for Google Ads Editor.
- before, per run
- 3 hours
- after, per run
- 10 minutes
Content that moves from draft to published
An autonomous publishing system with checks for sources, brand voice, and quality.
- Draft
- Check
- Review
- Publish
Building Brand Pulse from the first client
Winning the work, building my first website, and connecting the systems behind a small marketing business.
Brand Pulse Marketing
A public look at the website I built for the business.
Good tools get better when a team can use them.
At Adknown, I hired and trained three campaign managers and put my automation in their hands. I help people build the confidence to make decisions and the tools to act on them.
- Ranked first by profitevery month for a full year, on a 10-person campaign team
- Automation tools adoptedacross the campaign team
- Hired and trained3 campaign managers
Brand Pulse Marketing
For business owners who need paid media or marketing managed.