The work
Proof in the process.
Strategy matters when it changes what happens in the account. Systems matter when they make the work more reliable. These are three places where I've put both to use.
SELECTED PROJECTS / 01 TO 03
01Google Ads / Search strategy02Python / Campaign operations03Reporting / Automation
Finding the right calls
The account was getting calls from people seeking a government office, not legal representation.
Campaign operations, designed
Recurring campaign decisions need a repeatable path from account data to reviewable changes.
Reports with a point of view
An export is data, but a client report needs context, validation, and a clear next step.
A note on the work
Client details and internal account information stay private. Where a result appears, its measurement and limits are stated with it. The workflow diagrams explain the method rather than depict a live account.